Industry News

October 02, 2007: 08:58 AM EST

The program is simple: customers buy five ink cartridges from Lexmarkstore.com within a 12-month period, and they get one ink cartridge free. In addition, after they return five empty Lexmark ink cartridges to Lexmark within a 12-month period, they can get a second ink cartridge free. Therefore, customers are eligible for two free cartridges for every five bought online and returned to Lexmark. This program applies to almost all Lexmark branded inkjet cartridges(2).

"Customers told us they wanted a program that was simple and allowed them to get free cartridges. That's exactly what the Lexmark Rewards program delivers," said Paul A. Rooke, Lexmark executive vice president and president of its Consumer Printer Division.

Before creating this new program, Lexmark talked to inkjet users and found that the majority surveyed said they would choose free cartridges as a reward over other incentives such as discounts or points that could be redeemed for merchandise.

In addition to benefiting customers, the Lexmark Rewards program also makes a positive contribution to the environment. Used Lexmark cartridges returned to Lexmark are recycled through the Lexmark Cartridge Collection Program, resulting in less solid waste in landfills and fewer resources consumed -- a win-win situation for consumers and the environment alike.

Enrollment in the program is fast and easy. Customers can sign up online at www.lexmarkrewards.com or automatically during product registration of all new 2007 inkjet products.

Learn more about Lexmark's reward program at www.lexmarkrewards.com.

About Lexmark

Lexmark International, Inc. provides businesses and consumers in more than 150 countries with a broad range of printing and imaging products, solutions and services that help them to be more productive. In 2006, Lexmark reported $5.1 billion in revenue. Learn how Lexmark can help you get more done at www.lexmark.com.

Lexmark and Lexmark with diamond design are trademarks of Lexmark International, Inc., registered in the U.S. and/or other countries. Lexmark Rewards is a trademark of Lexmark International, Inc.

(1) Cartridges must be purchased at Lexmarkstore.com, hosted and operated by Digital River, Inc. Customers will receive a promotional code that can only be redeemed at Lexmarkstore.com. Restrictions apply. For details see terms and conditions at www.lexmarkrewards.com.

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