Emerging Inkjet Markets

The inkjet industry continues to grow, and we have only seen the beginning. What has spurred this growth? The combination of low (and getting lower) printer costs combined with high (and getting higher) resolution. Providing excellent color graphics and sharp text proved to be exactly what millions of new computer owners wanted. While this existing (and expanding) market can support a huge number of recyclers, technology advancements of inks, paper, and print heads continues to improve. The resolution and quality of the output is now at a level at which inkjet is competing with other formats for industrial applications. Inkjet usage will be explosive in these areas. Because I believe many existing marketing opportunities are still out there and remain untapped, this book will also explore ways to uncover them. I encourage you to put to use some of the inkjet marketing strategies you’ll find here and report to us how they work for your company.

Industries newly using inkjet will be massive consumers of inkjet cartridges — and therein awaits a golden opportunity. Those entrepreneurs who can identify where inkjet technology is replacing other print technology are in a prime position to capture and keep that new business. Digital photo processing is one of the growing markets that have enormous potential, as are the sign-making, billboard, textile and apparel industries, among others.

The number of consumer products catering to the inkjet user is also growing. A visit to any one of the office product super stores will confirm that. There you will find industry giants such as Avery, Xerox, Hammermill, Burlington, MaxBrite and many others that recognize the demand for ink-jet-specific products. Inkjet product lines have expanded to include labels, greeting cards, high-end stationery, photo, iron-on-transfer, fabric, canvas, window decal and even bumper sticker materials.
The remanufacturing of inkjet cartridges is the only alternative consumers have to the expensive (OEM) replacements. An estimated $13 billion is spent annually on replacement inkjet cartridges - and researchers expect that the proportion of those dollars spent on remanufactured cartridges will soon reach 27 percent as users become more educated about cartridge availability.

Those in the business of supplying remanufactured cartridges are finding their business growing quickly. Indeed, in today’s market, it is rare to be part of any industry that is in its infancy and showing such rapid growth and potential.
Although printer manufacturers are aware of the remanufacturing of their cartridges, no patents are being infringed upon, and the manufacturers remain pretty quiet regarding the use of them. Officially, the policy is that they do not recommend the use of remanufactured cartridges, often accompanied by a weak warning about warranty validity should the printer become damaged by the use of remanufactured cartridges. Many of us feel that manufacturers are willing to give up a small portion of the replacement cartridge business to remanufacturers because they feel that this practice may alleviate consumer backlash over the high price of OEM cartridges, allowing them to maintain their lucrative pricing schedules indefinitely.
It is safe to say that the market for remanufactured inkjet cartridges will remain one of the most stable and growing business opportunities available to entrepreneurs for quite some time.

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