The Ink Jet Cartridge Book The Ink Jet Guide For Entrepreneurs Sample Chapters: Ink Jet Primer - Introduction - Industry Overview - Industry Outlook - Ground Floor Opportunities - Profit Margins - The Office Products Recycling Industry - Industry Trade Shows and Associations 12 Step Startup Guide - Research Your Market - Perfect Your Methods - Select Goods and Services to Offer - Create Your Business Identity - Identify Target Markets - Build Core Customer Base Sales & Marketing - Identifying Niche Markets - Office and Desk Space Rental Service - Aligning with Service Companies - Getting Referrals Growing Your Business - Ink Jet Cartridge Processing Machines - Cartridge Retrieval Systems - Adding Printer Service to Your Business - Adding Dot Matrix Services - Selling New and Used Printers

Part Four: Growing Your Business Chapter Nine: Selling New And Used Printers Another way to build your sales is through offering new and used refurbished printers. Many entrepreneurs have used this technique to successfully add new recharging customers while turning a profit on the printers themselves. In addition, the chances for selling maintenance or service contracts on these printers are quite high. When selling these printers, consider supplying the unit with a remanufactured cartridge even if the printer is new. This gets the customers used to your product right away. On used refurbished printers, consider bundling the printer with a service contract built into the cost. This contract can include a number of cartridge refills. For new printers, many buyers will purchase a preventative maintenance contract, again bundled with or without cartridge refills, when it is offered to them. In the resources chapter, you will find many sources for printers. When pricing new, low-end ink jet models, be sure to price them in line with what the printers are available locally for from the computer and office superstores. Most people won't mind paying 10% more for the delivery and other good service you offer. In addition, your ability to be of some help or answer basic questions for your customers will also endear you to them. This kind of post-sale help is practically nonexistent from the large box movers. I have seen many entrepreneurs find the greatest success dealing in the high-end models. Often, these top-of-the-line printers are the best bargains when found as used refurbished, or close-outs. Many companies specialize in liquidating printers for manufacturers when the manufacturer has released a newer model. Often excellent bargains can be found on this new-in-the-box units, which have been discontinued by the manufacturer.