The Ink Jet Cartridge Book The Ink Jet Guide For Entrepreneurs Sample Chapters: Ink Jet Primer - Introduction - Industry Overview - Industry Outlook - Ground Floor Opportunities - Profit Margins - The Office Products Recycling Industry - Industry Trade Shows and Associations 12 Step Startup Guide - Research Your Market - Perfect Your Methods - Select Goods and Services to Offer - Create Your Business Identity - Identify Target Markets - Build Core Customer Base Sales & Marketing - Identifying Niche Markets - Office and Desk Space Rental Service - Aligning with Service Companies - Getting Referrals Growing Your Business - Ink Jet Cartridge Processing Machines - Cartridge Retrieval Systems - Adding Printer Service to Your Business - Adding Dot Matrix Services - Selling New and Used Printers

Part One: Ink Jet Primer Chapter Four: Ground Floor Opportunities As the ink jet services business reaches mainstream status, a different breed of entrepreneur is coming onto the scene. The military retiree or newly downsized corporate worker seeking to start a business of his or her own may choose ink jet over a carpet cleaning business he saw advertised in Entrepreneur Magazine. An unlikely scenario? Not any more. The fact that you are reading this book proves that you are tuned into a market ready to explode. Turnkey ink jet services businesses for sale as a package are on the horizon. Soon we'll even see the concept franchised as well. The time to act is now, while the window of opportunity is still open. Those of you already starting into the ink jet market have picked an exciting time to do so. The new classes of ink jet printers that have hit the stores recently have driven home the new capabilities of these printers. With photo quality output now a reality, a whole new range of opportunities awaits those who focus upon it. Photo optimized cartridges and new improved papers have brought this type of output to professional quality standards. New products on the market, such as $199.00 digital cameras and disk-drive-size photo scanners for personal computers complement color ink jet printers perfectly. Color ink jet output is surging nationwide, and the potential users in this group are diverse. In addition to the end users and the small office, home office (SOHO) market, photographers, advertising agencies, service bureaus, commercial artists, stock photo agencies and banner companies are among the many who will be incorporating more ink jet output into their businesses. The challenge is how to capture some of this consumable business and build new vertical markets out of this growing area of usage.