The Ink Jet Cartridge Book The Ink Jet Guide For Entrepreneurs Sample Chapters: Ink Jet Primer - Introduction - Industry Overview - Industry Outlook - Ground Floor Opportunities - Profit Margins - The Office Products Recycling Industry - Industry Trade Shows and Associations 12 Step Startup Guide - Research Your Market - Perfect Your Methods - Select Goods and Services to Offer - Create Your Business Identity - Identify Target Markets - Build Core Customer Base Sales & Marketing - Identifying Niche Markets - Office and Desk Space Rental Service - Aligning with Service Companies - Getting Referrals Growing Your Business - Ink Jet Cartridge Processing Machines - Cartridge Retrieval Systems - Adding Printer Service to Your Business - Adding Dot Matrix Services - Selling New and Used Printers

Part Two: 12 Step Startup Guide Chapter Six: Create Your Business Identity When naming your new company, try to come up with something catchy, short and easy to remember. Avoid trying to get too specific with wordy names like "Jones Ink Jet Cartridge Remanufacturing Service Company" Stick more to a shorter name such as "Ink Jet Recyclers", then add a descriptive byline which always appears with your company name to further explain what you do. Consider including some of the following ideas in your marketing materials. Actual sample printouts showing OEM quality vs. recycled quality can be very effective when you encounter skepticism regarding the quality of your product. Of course, your sample should be equal to or better than the OEM sample. If it is not, perhaps you should consider a different vendor for your inks, as there is certainly ink available that meets or exceeds OEM inks. Your sample should include black text, and graphics, while you point out the crispness of the text, and the sharp clarity of the graphics. Use great care when selecting the type of paper you choose to print your sample on. The specialty ink jet papers available can produce quite a difference in print quality.