The Ink Jet Cartridge Book The Ink Jet Guide For Entrepreneurs Sample Chapters: Ink Jet Primer - Introduction - Industry Overview - Industry Outlook - Ground Floor Opportunities - Profit Margins - The Office Products Recycling Industry - Industry Trade Shows and Associations 12 Step Startup Guide - Research Your Market - Perfect Your Methods - Select Goods and Services to Offer - Create Your Business Identity - Identify Target Markets - Build Core Customer Base Sales & Marketing - Identifying Niche Markets - Office and Desk Space Rental Service - Aligning with Service Companies - Getting Referrals Growing Your Business - Ink Jet Cartridge Processing Machines - Cartridge Retrieval Systems - Adding Printer Service to Your Business - Adding Dot Matrix Services - Selling New and Used Printers

Part Two: 12 Step Startup Guide Chapter Nine: Identify Target Markets One excellent method to achieve success in doing this is to create a short survey of 10 or less simple questions that would supply you with all the information you are seeking. As a reward for taking the time to answer your survey, consider offering a coupon good for one free cartridge refill of their choice. Design your survey carefully: avoid phrasing questions that may appear to them as a sales pitch. The questions should be short and specific. The number of printers in use, be they ink jet or impact, volume of printing, types of documents they are printing, are all key bits of information you can use to build a good prospect profile. You have struck gold if you can learn the make and models of the printers in use, and the number of cartridges typically consumed in a month. If you have established some rapport with this person, don't be afraid to ask if you may make a quick visual inspection if the make and model information cannot be determined from the survey questions. Leave a space on your survey sheet to attach a business card, preferably from the decision-maker, or person in charge of purchasing office supplies for the company. Besides the printer information, it is also very important to obtain the name of the decision-maker in that company, so that you may direct your future solicitations to the right person. This process of building your prospect database will be a time consuming project, but is an extremely important phase of growing your business, and the benefits are numerous.