The Ink Jet Cartridge Book


The Ink Jet Guide For Entrepreneurs

Sample Chapters:

Ink Jet Primer
- Introduction
- Industry Overview
- Industry Outlook
- Ground Floor Opportunities
- Profit Margins
- The Office Products Recycling Industry
- Industry Trade Shows and Associations

12 Step Startup Guide
- Research Your Market
- Perfect Your Methods
- Select Goods and Services to Offer
- Create Your Business Identity
- Identify Target Markets
- Build Core Customer Base

Sales & Marketing
- Identifying Niche Markets
- Office and Desk Space Rental Service
- Aligning with Service Companies
- Getting Referrals

Growing Your Business
- Ink Jet Cartridge Processing Machines
- Cartridge Retrieval Systems
- Adding Printer Service to Your Business
- Adding Dot Matrix Services
- Selling New and Used Printers

  The ink jet guide for entrepreneurs

Part Two: 12 Step Startup Guide

Chapter Four: Select Goods And Services To Offer

This is an important consideration, for now you need to define exactly what it is that your company will be offering. Besides needing to know what copy to put in your brochures, you must crystallize in your mind what services and goods you intend to offer, then focus your energies on doing whatever you can to make yourself an expert in these areas. Proclaim to yourself that you plan to become the world's foremost authority on anything ink jet.

I would suggest that you offer remanufacturing service for all ink jet cartridges. Using the information here, anyone, regardless of the actual level of expertise you have reached, can offer full service ink jet cartridge remanufacturing. Indeed, because of the level of maturity the ink jet remanufacturing industry has recently achieved, one can set up an entire business simply by subcontracting out the actual cartridge remanufacturing to other companies. There are many companies whose main business is supplying local recyclers with refilled cartridges on a wholesale basis.


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