The Ink Jet Cartridge Book The Ink Jet Guide For Entrepreneurs Sample Chapters: Ink Jet Primer - Introduction - Industry Overview - Industry Outlook - Ground Floor Opportunities - Profit Margins - The Office Products Recycling Industry - Industry Trade Shows and Associations 12 Step Startup Guide - Research Your Market - Perfect Your Methods - Select Goods and Services to Offer - Create Your Business Identity - Identify Target Markets - Build Core Customer Base Sales & Marketing - Identifying Niche Markets - Office and Desk Space Rental Service - Aligning with Service Companies - Getting Referrals Growing Your Business - Ink Jet Cartridge Processing Machines - Cartridge Retrieval Systems - Adding Printer Service to Your Business - Adding Dot Matrix Services - Selling New and Used Printers

Part Three: Sales & Marketing Chapter Eight: Aligning With Service Companies By establishing rapport with locally owned computer service companies, software instructors, and computer retailers, you can increase your exposure. Networking with these businesspeople also plays a part in making your new company known in the circles that can make a difference. There are many ways you can advance your company by establishing mutually beneficial relationships with these businesses. Since they are all connected in some way to computers and printers, you should make it your business to get out there and introduce yourself and your cornpany in person. Computer service companies are always interested in finding local suppliers. Software instructors know hundreds, perhaps thousands of computer users. Computer retailers have as their customers the same target customer as you. By getting out there and meeting with these owners, you'll discover ways you can help them, and vice-versa. You'll be considered an ally, as you pose no threat to their business. Indeed, a great deal of camaraderie often develops among those who choose to get together.