The Ink Jet Cartridge Book The Ink Jet Guide For Entrepreneurs Sample Chapters: Ink Jet Primer - Introduction - Industry Overview - Industry Outlook - Ground Floor Opportunities - Profit Margins - The Office Products Recycling Industry - Industry Trade Shows and Associations 12 Step Startup Guide - Research Your Market - Perfect Your Methods - Select Goods and Services to Offer - Create Your Business Identity - Identify Target Markets - Build Core Customer Base Sales & Marketing - Identifying Niche Markets - Office and Desk Space Rental Service - Aligning with Service Companies - Getting Referrals Growing Your Business - Ink Jet Cartridge Processing Machines - Cartridge Retrieval Systems - Adding Printer Service to Your Business - Adding Dot Matrix Services - Selling New and Used Printers

Part Two: 12 Step Startup Guide Chapter Two: Perfect Your Methods Using the techniques discussed in the profiles, become an expert on this cartridge first. Expertise is achieved by repetition, and although this is a very easy cartridge to refill, you will need to collect a number of empties to practice on to perfect your technique. It is very easy to collect these practice cartridges with a little imagination. For example, an excellent source for these is a busy retailer with a several printers running demo test pages on their display. You will find that they usually toss the cartridges when empty, and they can be had free of charge for the asking. Obtaining empties will be an extremely important part of your marketing plan and will be discussed in great detail later in this chapter. Other sources of practice empties can be friends, computer clubs, and businesses. Offer to refill the cartridge free of charge, and you'll get plenty. This is actually a great time to start promoting your business, and giving out free samples will certainly create the exposure you are looking for. However, when approaching potential future customers for these empties, care must be taken regarding how you present yourself, and the quality of the product.